Seminar programme
Parallel to the trade fair, the IKF offers trade visitors, participating exhibitors and artists specialist lectures, seminars and workshops. The content of these offers is geared to current topics and issues in the culture and event industry. All events of the „Forum Wissen“ are free of charge for holders of a day or season ticket.
Talks & Workshop of the IKF 2025
Time | Speaker | Topic | Place | |
Monday 20.01.2025 | ||||
Talk | 10:30 a.m.- 12:00 p.m. | Dr. Jacqueline Plum | Fundraising made easy! Introduction to instruments and methods of fundraising in the cultural sector | K2-3 |
Workshop | 12:00 - 1:00 p.m. | Dr. Jacqueline Plum | Speed dating advice for my “project” | WR1 |
Workshop/Talk | 1:00 - 2:30 pm | Sarah Baumgart | Don't be afraid of inclusion! - Culture and inclusion explained simply | K2-3 |
Talk | 3:00 - 4:00 pm | Christoph Hauser | INTHEGA - Database - Ways into the market | K2-3 |
Talk | 4:30 - 5:00 pm | Manuel Wittwer | Go for Artist! - Ways into the market, memo-media | K2-3 |
Tuesday 21.01.2025 | ||||
Talk | 10:30 - 11:45 a.m. | Stefan Behr | “Culture as a community experience: ways to achieve sustainable audience loyalty” | K2-3 |
Workshop | 12:00 - 1:15 p.m. | Stefan Behr | “Culture as a community experience: ways to achieve sustainable audience loyalty” | WR3 |
Talk | 12:00 - 1:00 p.m. | Christian Korte | Artificial intelligence & work creation | K2-3 |
Workshop | 1:00 - 2:30 p.m. | Sarah Baumgart | Isn't it enough if they come in there? - Inclusion on stage simply explained | WR3 |
Talk | 1:30 - 3:00 p.m. | Stan Souedet (Les Formations d'Issoudun, France), Isabelle Sire ( Diffusion prod & SMW, France) | the pop music french market : Contracts, Salaries, Leave, Rights, and Administration for Artists and Industry Professionals in France… How Does it Work? | K2-3 |
Talk | 3:00 - 3:45 p.m. | Kai Bosch | “Prejudices - really handicapped” | K2-3 |
Movie | 4:00 - 4:45 p.m. | Kleintheater Luzern | All inclusive - a small theater wants more | K2-3 |
Wednesday 23.01.2025 | ||||
Speeddating | 10:30 - 11:30 a.m. | ZAV-Künstlervermittlung | Speedconnect - Artist meets organizer. Moderated by Ingolf Lück. What makes me successful as an artist? What can culture achieve in city marketing? What are the challenges? What characterizes an attractive city/event? | K10 |
Talk | 10:30 - 12:00 a.m. | Dr. Jacqueline Plum | Fundraising made easy! Introduction to instruments and methods of fundraising in the cultural sector | K2-3 |
Workshop | 12:00 a.m. - 1:00 p.m. | Dr. Jacqueline Plum | Speed dating advice for my “project” | WR1 |
Barcamp | 1:30 - 3.30 p.m. | Christian Grüner | Bar-Camp for artists, organizers and theater and event companies WITH AI support! | WR3 |
Mo, 20. JAN '25 I 10:30 - 12:00 a.m. & 12:00 a.m. - 13:00 p.m.
We. 22. JAN '25 I 10:30 - 12:00 a.m. & 12:00 a.m. - 13:00 p.m.
Fundraising made easy! Introduction to instruments and methods of fundraising in the cultural sector. Lecture with exercises.
Are you enthusiastic about your project, but still need funds to realize it? This is a very good condition for raising funds. Whether sponsoring, donating or funding foundations, the basic principle is the same: you need to get others excited about your project and demonstrate the impact it can achieve. Jacqueline Plum gives an introduction to fundraising for cultural institutions and artists and uses examples to show how to obtain financial support for your project. Which instrument suits my project? How do I approach sponsors and what do I need to bear in mind? The lecture provides an overview and useful instructions.
You will then have the opportunity to receive individual advice on the next steps in acquiring funding for your project as part of a speed dating session. (15 min.). WR 1. With registration. The number of places is limited.
Dr. Jacqueline Plum is self-employed at konzeptkompetenz and advises non-profit organizations on communication and fundraising. She holds a doctorate in history and completed her fundraising management diploma at the Zurich University of Applied Sciences Winterthur in 2009. She managed fundraising at Burghof Lörrach GmbH and the Stimmenfestival for seven years. Until 2019, she was Deputy Managing Director of Regio Basiliensis, a Swiss association for tri-national cooperation in Basel, where she was in charge of communications and membership. From 1995 to 2006, she worked for the Konrad Adenauer Foundation in Berlin and Bonn.
Mon, 20 JAN '25 I 13:00 - 14:30 p.m.
Don't be afraid of inclusion! - Culture and inclusion explained simply
Inclusion is certainly a familiar term to most people. Something about disabled children and school rings a bell. But what does inclusion actually have to do with culture? When inclusion and culture are thought of together, things get really exciting. In this article, we take a closer look at inclusion as a social concept. We learn what ableism actually is, how deep discrimination against disabled people runs in our society and where barriers lurk everywhere. However, we don't just dwell on problems, but discover culture as a great opportunity for inclusion. Because inclusion is not something to be afraid of, but something that can be approached in simple steps. And without fear or excessive demands. I promise!
Sarah Baumgart is a sociologist, political scientist and literary scholar. She works for the city of Freiburg as a representative for the interests of people with disabilities. For several years, she has been working on the topics of culture and inclusion, the development of an inclusive cultural landscape, cultural participation and the communication of inclusive cultural practice. In this role, she regularly gives workshops, lectures and networks the inclusive cultural scene.
Mon, 20 JAN '25 I 3:00 - 4:00 p.m.
The INTHEGA database - Successful ways into the market
The INTHEGA database (www.inthega-datenbank.de) contains all the information on over 400 guest performance venues, venues, guest performance producers and their over 2,000 productions. In our workshop, we provide information on how cabaret, cabaret and comedy can be better advertised and sold. Detailed information can be found in the INTHEGA database:
- INTHEGA members (over 400 municipal event organizers): Cultural offices, associations, city halls, event organizers etc. with the responsible persons
- Information on over 600 venues (seating capacity, stage, technology, etc.)
- Overview of providers of guest performance productions (agencies, producers, touring and private theaters, state theaters, independent scene, etc.)
- Detailed information on guest performance productions (texts, fees, images, links and videos) in all genres and much more
Mon, 20 JAN '25 I 4:30 - 5:00 p.m.
Digital, transparent, smart: how to save time and money with the platform GoFor!Artists and make artist booking more efficient
Booking artists for events can be quite a challenge - but it doesn't have to be. GoFor!Artists provides you as an event planner with a platform that supports you in all steps of the booking process and takes care of the entire coordination and administration: from the first request to the planning of the performance to the final billing, including GEMA registration and artists' social security contributions. Using vivid examples, you will learn how you can make artist booking more efficient with GoFor!Artists and free up more resources to plan your perfect event.
Manuel Wittwer is Content Manager at GoFor!Artists and is responsible for both the entries and the smooth running of the booking process. As a result, he knows the needs that both planners and artists have when it comes to booking. Since 2022, he has been working with the entire GoFor!Artists team to develop an intuitive and user-friendly platform for the industry.
Tue, 21 JAN '25 I 10:30 - 11:45 am
Lecture
“Culture as community building”
Traditional event marketing is often short-term and cost-intensive. Stefan Behr presents a different approach: Instead of promoting individual events, he shows ways to form an authentic and vibrant community from a transient audience. To do this, it is necessary to recognize the potential of events as community-building events.
This could be particularly forward-looking for communal cultural work. Organizers are no longer simply providers of events, but central players who build and maintain one or more cultural communities in their city. The aim is to use culture to initiate solidarity in urban society that goes beyond fleeting trends and consumer interests.
Tue, 21 JAN '25 I 12:00 a.m. - 1:15 p.m.
Workshop
“Community building - ways of implementation”
The workshop following the lecture “Culture as Community Building” is aimed at cultural organizers and event managers who can imagine a deeper connection to their audience. Practical strategies will be developed on how to initiate a community as a cultural institution and online tools will be presented to help build a community. Topics include: What concrete measures and offers are needed to turn consumers into members of a community?
What does such a project mean for the role of the organizer?
How must a cultural organization align itself in order to make community building a central task?
Stefan Behr has been working as a freelancer in the cultural sector for over 20 years. He has initiated several theater festivals, including the international street theater festival Gassensensationen in Heppenheim. He has been managing director of the Berlin theater company Theater Anu since 1998 and is primarily responsible for marketing the productions throughout Germany. He has been involved with creative methods and change processes for many years and has led projects dealing with social bionics, pattern theory and systemic solution strategies.
Tue, 21. JAN '25 I 12:00 a.m.- 1:00 p.m.
Artificial intelligence and law
Within a very short space of time, AI tools have become an integral part of everyday professional life. Texts and images for press and public relations work are optimized or generated in their entirety. Creative artists use AI to create backdrops and stage sets, to brainstorm ideas, for music and projections - and the results are then happily presented online on websites or social media channels. But what rights does who actually have to what? Are there any risks? What do you need to watch out for? The presentation provides an initial overview of the legal challenges involved in dealing with AI, shows practical examples and is based on the current state of discussion.
Christian Korte M.A., lawyer and social scientist, has been advising and lecturing on the legal aspects of art, culture and design as well as data protection for decades. He is a member of the German Society for Aesthetics and the Institute for Art and Law (IFKUR) and teaches social media law at the Baden-Württemberg Cooperative State University.
Tue, 21. JAN '25 I 1:00 - 2:30 p.m.
Isn't it enough if they come in there? - Inclusion on stage simply explained
When we think of accessibility and inclusion, the first thing that usually comes to mind is difficult accessibility for wheelchair users. Many cultural venues have been trying for years to include disabled people in their audiences. However, cultural participation does not end in the auditorium. Cultural creation in particular offers a great opportunity for disabled people to be recognized at eye level with their own strengths and talents. To be able to tell their own, often overheard stories. In this article, we explain why inclusion absolutely must be on stage, what opportunities it offers and what we can do together to implement inclusive ideas.
Sarah Baumgart is a sociologist, political scientist and literary scholar. She works for the city of Freiburg as a representative for the interests of people with disabilities. For several years, she has been working on the topics of culture and inclusion, the development of an inclusive cultural landscape, cultural participation and the communication of inclusive cultural practice. In this role, she regularly gives workshops, lectures and networks the inclusive cultural scene.
Tue, 21. JAN '25 I 1:30 - 2:30 p.m.
The cultural and artistic sector in France is governed by specific regulations covering contracts, remuneration, social rights, and administration. This panel aims to explore in detail the mechanisms in place for artists and industry professionals in France, and to open a dialogue on practices in other European countries. Here are the main topics covered:
- Licensing and Regulations: What are the legal requirements for operating within the artistic field in France? Is a license required in some cases?
- Contracts, Salaries, and Rights for Artists: How are artists’ contracts managed in France? What are the specificities concerning salaries, leave, and social protection in this sector? We will also discuss the special system for "intermittents du spectacle" (temporary performance workers) and other employment forms in the creative industry.
- Networks in Action: Which professional networks, unions, and support structures are in place to assist artists and sector professionals? How do these networks influence contract, salary, and administrative practices in France
- Funding for Cultural Enterprises in France: What are the primary tools for financing a cultural or creative enterprise in France? From public aid, grants, private funding, and crowdfunding to patronage, we will provide an overview of the opportunities and challenges for organizations in this sector.--
Di, 21. JAN '25 I 3:00 - 3:45 p.m.
Prejudices are an exciting phenomenon. Although nobody wants to have them, we all use them. Why is that? And how can we break them down? Kai Bosch is looking for answers. For him, prejudice is omnipresent. He has lived with tetraplegia since birth and is a stutterer. The thing that hinders him the most is not the physical limitation, it is the prejudices. This speech is about his idea of inclusion in practice, i.e. encounters at eye level, linguistic sensitivity and the reduction of insecurities in interpersonal interaction and living together.
This lecture is a humorous appeal and at the same time an encouragement to question one's own thought patterns. Kai emphasizes respect and pointedly puts his finger in the wound without swinging a warning club.
Kai studied communication science at the University of Hohenheim. He lives out his love of language as an author and on stage. He has been taking part in poetry slams since 2014 and performs in front of audiences as a presenter, speaker and comedian. Whether as part of inclusive events, comedy formats, duo & solo shows, Kai Bosch enriches congresses, theater programs and media formats. In 2022, he became Baden-Württemberg state champion in poetry slam. In 2023, Kai Bosch received the Baden-Württemberg Cabaret Award (sponsorship award).
Tue, 21. JAN '25 I 4:00 - 4:45 p.m.
The 23/24 season of the Kleintheater Luzern was the starting point for focusing more strongly on the topic of inclusion and setting out on the path towards a more inclusive cultural sector. The Kleintheater Luzern was accompanied by a camera for around six months. Not only was the inclusive program that took place in the house recorded, but the season was also used as an opportunity to find out how inclusion works in the cultural sector. The result is an in-house documentary film that shows where the theater, as a guest performance venue, is moving within the structure of cultural professionals, politics and funding and what challenges it is currently facing in its efforts to achieve greater inclusion in the cultural sector.
Janine Bürkli studied socioculture, dramaturgy and theater and orchestra management in Lucerne and Frankfurt am Main. She has worked as a project manager for performance festivals in Germany and Switzerland. In 2017/18, she co-directed the Dance & Theater section at Südpol Lucerne on an interim basis and took over the maternity replacement of the co-director at Gessnerallee Zurich in 2022. Scholarship holder of the International Forum Theatertreffen Berlin 2023. Since July 2023 she has been co-director of the Kleintheater Luzern.
Fabienne Mathis has an academic background from the universities of Zurich, Berlin, St. Gallen, Paris and Bern. Her professional experience focuses on the organization, production and promotion of culture, especially theater. She headed up the “Digital Stage” project at the Kleintheater Luzern and was responsible for the development of new collaborations in the field of knowledge transfer between theater professionals and universities in addition to designing the repertoire. She has been co-director of the Kleintheater Luzern since July 2023.
Wed, 22 JAN '25 I 10:30 - 11:30 a.m.
Experience the unique combination of inspiration, information and fun at the ZAV SpeedCon 25. You will meet up-and-coming talents and experienced professionals at the ZAV artist placement speed connecting. Questions. Answers. Exchange. You are in the midst of the creative minds of the industry. Make valuable contacts with artists, event organizers and experts from the ZAV artists' agency.
Ingolf Lück, known from the “Wochenshow” on SAT1, navigates through the event as a presenter and multi-talent with a quick wit.
The actor, showmaster, director, entertainer and dancing star has received numerous awards, including the German Television Award, the Austrian Romy and the Honorary Award of the German Comedy Prize. In 2016, he received the Order of Merit of the State of North Rhine-Westphalia for his social commitment.
Wed, 22 JAN '25 I 12:00 - 1:00 p.m.
ZirkusPlus - Your bridge to the audience
challenges in the German circus sector - both for organizers and artists. ZirkusPlus is the online portal for circus in German-speaking countries and offers a daily updated calendar of events, advance announcements, editorial articles and reviews, videos and photo galleries. Our aim? To increase the visibility of circus, tap into new target groups and connect existing audiences even more closely with the scene.
In our talk you can expect:
-> How does ZirkusPlus work, who is behind it and what are our professional backgrounds?
-> What strategies do we pursue?
-> How can you make the most of ZirkusPlus as an organizer or artist?
-> Sharing ideas about the challenges and potential of reaching new circus audiences.
We are looking forward to the talk and the subsequent joint exchange.
Jonathan Völzer is a cultural mediator (M.A.) and initiator and founder of the online portal ZirkusPlus. He also supports actors in the cultural sector in optimizing their social media channels and addressing non-visitors. In his master's thesis, he investigated the barriers of contemporary circus and dealt intensively with audience development. His areas of work combine different perspectives and practical approaches to further develop contemporary circus in Germany.
Wed, 22 JAN '25 I 1:30 - 3:30 p.m.
This BarCamp is aimed at anyone working in the artistic field who would like to find out and exchange information on the topics of insurance, liability, artists' social security, loss of equipment, accident and occupational disability, starting a business, retirement provision and asset accumulation. Our sessions offer space for practical questions, a valuable exchange of experiences and concrete tips that can be integrated directly into everyday working life.
The BarCamp does not offer fixed presentation slots, but is based on your contributions and questions. Our experts will be on hand to provide you with in-depth information, and we offer sessions on topics such as
- Insurance for artists and organizers
- Liability and public liability - which cover is right for me
- Protecting your own equipment and props
- Occupational disability and accident insurance
- The artists' social security fund and what you need to know about it
- Asset accumulation and retirement provision in the artistic field
- Artist absences and bad weather
- Setting up a business in the cultural and event sector